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Shop Local

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Shop Local

Our local businesses are a cornerstone to our “sense of place” in the Northwoods. Every time you shop local, you are helping to build a tight-knit community and are making a huge financial impact in our region. 

We continue to put a spotlight on local retailers, restaurants and service providers. 

On this page we are spotlighting small businesses in Merrill, Tomahawk, Rhinelander and Minocqua.

Think big and shop small. For an update on our community businesses check back here as the days go on or visit our Facebook page as we feature some of our great local businesses!

Buy Northwoods First!


Ice cream and cheese. As a Wisconsinite, what more could you ask for? 
Clark’s Cup N Cone opened in Merrill in 2014. In addition to cheese and ice cream, you’ll also find sandwiches on the menu. Check out their Facebook page to see the delicious grilled cheese sandwiches they’re cooking up:
We spoke with owner Mandy Clark about what they love about being a business in Merrill. Mandy shared with us, “I love that our community is all about giving back and helping others. Our community involves many local family businesses, and each one of those businesses helps support one another. I also love all of our customers, and getting to know each and every one of them each time they visit. I look at Merrill as a big family of people helping people. That’s what I love most!”
Clarks Cup n Cone is located at 2802 E Main Street in Merrill.
Clarks Cup n Cone storefront
Dave’s County Market has been in the Merrill community for 45 years!
Store owner Barb Haffeman shared with us, “We are thankful for the community support since 1975. First as Dave’s Red Owl and since 1997 as Dave’s County Market. During that time our location changed, but our service to our customers did not.”
For contact-free grocery shopping, Dave’s County Market offers curbside pick-up on Wednesdays. You can call the store at 715-536-2571 between 7 a.m.-10 a.m. to place an order.
Dave’s is located at 300 E First Street in Merrill.
Dave's County Market storefront.
Owners Don and Dawn Swan opened First Street Coffee Station in Merrill in 2008. Ten years later, they opened a second location right in our Merrill Headquarters Branch!
First Street currently offers dine in and drive-thru pick up. To keep your dining experience safe, the team is sanitizing between customers and the employees are wearing masks.
We asked Don and Dawn what they love about being a business in Merrill. They told us, “We love the small hometown we grew up in. We love how everyone helps each other out with even the small things. We love how you get to know your customers like family.”

In addition to coffee, you’ll also find sandwiches, salads, soups, smoothies, juice, and dessert items on the menu. To see their specials, be sure to follow them on Facebook:
First Street Coffee Station is located at 501 S Pine Ridge Ave. in Merrill.

First Street Coffee Station restaurant front
Main Street Apothecary (formerly the Mustard Seed) opened in 2018. In store you’ll find more than just herbs. You can buy bulk cooking supplies, teas, and essential oils. They even offer classes and workshops.
Interested in a contact-free shopping experience? Main Street Apothecary offers curbside pick-up. Give them a call at 715-536-7565 to get set up!
When we asked owner Holly Behrens what they enjoy about being a business in the Merrill community, Holly told us, “Serving my community, helping people find solutions to their health and wellness needs, working personally with people to create specialized herbal medicine formulas based on their needs, and hearing stories from people that have used herbs with success.”
Main Street Apothecary is located at 1027 E Main Street in Merrill.
Main Street Apothecary storefront
Northwoods Maple & More carries a variety of maple products, as well as artisan items made by other small businesses. The business opened in Merrill just last year.
We chatted with owner Rebecca Renken about what they love about being a business in Merrill. Rebecca told us, “We love the small town, close to home feeling. Everyone who shops in Merrill is friendly and fun to meet. We especially enjoy being a part of a tight-knit, caring community.”
For a contactless shopping experience, utilize their curbside pick-up or shop online at
Northwoods Maple & More is located at 811 E First Street in Merrill.
Northwoods Maple and More storefront

Bio and pictures to come!

The Beacon was established in 1857, and has been in the current owner’s family since 1960. Owner Val Grunenwald and Manager Mike Grunenwald told us, “We have dug our roots into the greater Merrill community for 60 years this year. It is very rewarding and humbling to be able to serve generations of families and become close friends.”
Val and Mike also shared, “We try to be generous and active in numerous venues. Merrill is a very close knit community and we are fortunate to be able to be a vested part of it.”
You’ll find great food and unique spirits at The Beacon. They are continuing to offer curbside pick-up. To keep staff and customers safe during COVID-19, their staff is masked up (and hope you do as well). They are sanitizing completely, and also offer wipes and hand sanitizer for their customers.
The Beacon is located at North 1297 Fairview Road in Merrill.
The Beacon storefront
The Grand Stand opened in Merrill two years ago. They offer online ordering, curbside by request, and they also accept phone orders. They’re gladly wearing masks to keep their staff and customers safe!
We asked business owner Shelby Dzwonkowski what they love about being a business in the Merrill community. Sheby told us, “I love getting to know new people and watching and helping them experience fun times with their families. I also love when long-time customers I met as children come back all grown up.”
To see the eats and treats on their menu and to place your order online, go to:
The Grand Stand is located at 501 Grand Ave in Merrill.
The Grand Stand shop front


A Step Up has been in the Minocqua community for 32 years! We chatted with owner Michael Bauer. Michael says, “The great locals and the many visitors from afar” are what they love about being a business in Minocqua.
A Step Up is located at 507 S Oneida St in Minocqua.

A Step Up storefront

Envies Footwear opened in Minocqua 7 years ago. When we asked owner Jennifer Messner what their favorite part of being in the Minocqua community is, Jennifer told us, “The people! Customers, locals and vacationers.”

Curbside pick-up is available. Check out the Envies Footwear Facebook page to see what styles they have in store:
Envies Footwear is located at 415 Oneida Street in Minocqua.

Envies Footwear storefront

Bio and picture to come!

Bio and picture to come!

Bio and picture to come!

Bio and picture to come!

Bio and picture to come!

The Shade Tree is a local bookstore. They have a wide selection of books, magazines, greeting cards, and stationery items.
The Shade Tree has been in business for a couple years, having opened in 2018. We asked owner Tracy what they love about being a business in the Minocqua community. Tracy said, “Being a part of a small community and a destination for everyone.”
The Shade Tree is located at 522 S Oneida Street in Minocqua.
The Shade Tree storefront
Unlimited Creations first opened in Minocqua 23 years ago. If you’re looking for a haircut, massage, nail services, or skin care services, the team at Unlimited Creations has you covered.
We chatted with owners Jackie and Jessica about what they love about being a business in Minocqua. Jackie and Jessica shared with us, “All the wonderful clients we have met over the years. We are blessed.”
Unlimited Creations is located at 10310 WI-70 in Minocqua. 
Unlimited Creations sign.


Brown Street Boutique opened in Rhinelander in 2017. The boutique carries women’s styles in a range of sizes. To see the latest styles at the boutique, check out their Facebook page:
We stopped to talk with owner Gina Schmolze-Whitaker‎ about what they love about being a business in Rhinelander. Gina told us, “I love being part of the Rhinelander community and getting to know the locals. I love bringing fashion to the town at an affordable price. I love how women feel when they leave my store.”
Brown Street Boutique is located at 26 A North Brown Street in Rhinelander.
Brown Street Boutique storefront

CT’s Deli opened in Rhinelander in 2015. Restaurant owner Rhonda Jicinsky shared with us a few reasons why they love being a business in the Rhinelander community: “Sense of community which supports small business, meeting new people who move to the area and sharing all the area has to offer.”
To see the latest items the restaurant is cooking up, visit CT Deli’s Facebook page:
CT’s Deli is located at 17 N Brown Street in Rhinelander.
CT's Deli restaurant front

Forth Floral traces their roots back to 1900 when they first opened on North Brown Street in Rhinelander. Today you’ll find flowers, plants, planters, and other goods in the store.
We chatted with owners Henning & Ruth Hempel about why they love being a business in Rhinelander. They told us, “We love to see our customers come in and enjoy our greenhouses. We are so thankful for the support of our Northwoods communities.”
Forth Floral is located at 410 N Brown Street in Rhinelander.
inside Forth Floral
Joe’s Pasty Shop opened in Rhinelander in 2004. They offer a variety of frozen pasties for takeout during retail hours, curbside pick-up, or after hour key code pick-up service.
When asked what they love about being a business in the Rhinelander community, owner Jessica Lapachin says, “Getting to know so many families who live or visit our area has been so heartwarming.”
To see all the pasties on the menu, visit their website:
Joe’s Pasty Shop is located at 123 Randall Ave in Rhinelander.
Joe's Pasty Shop
Bath and Body Creations opened in Rhinelander in 2013. They have a variety of bath and home products. You can even pick up a book, a cup of coffee, and a pastry in store!
Owner Michele Baumgartner says their favorite part about being a business in the Rhinelander community is, “The people! I love helping people find what they need and adding a little bit of happy to their day.”
Bath and Body Creations offers online ordering or phone ordering for curbside service. You’re also welcome to come inside wearing a mask. To browse their online store, go to:
Bath and Body Creations is located at 38 N Brown Street in Rhinelander.
Bath and Body Creations logo
At Pawz n’ Clawz you’ll find natural cat and dog food, treats, and an assortment of merchandise like toys and collars. They also offer full service grooming for dogs (by appointment).
Pawz n’ Clawz has been in the Rhinelander community since 2013. When we asked owner Shirlee Gallagher what they love about being a business in Rhinelander, Shirlee told us simply, “We enjoy the people and their animals.”
To keep staff and customers safe and healthy, masks are required when in store.
Pawz n’ Clawz is located at 1012 Lincoln Street in Rhinelander.
Paws N Claws storefront
R&T’s Dinky Diner opened in 2016. When we asked restaurant owners Terrie Bowman and Rick Covin what they love about being a restaurant in Rhinelander, they said, “We enjoy greeting all of our locals and meeting all of our new guests. Dinky Diner’s motto is ‘where good friends gather’ and we strive to live up to that!”

To see what the restaurant’s current specials are, check out their Facebook page:
R&T’s Dinky Diner is located at 230 Thayer Street in Rhinelander. 

R&T's Dinky Diner restaurant front
If you’re looking for Hodag clothing, signs, drinkware, books, and plushies, The Hodag Store has that and more Hodag themed items!
The Hodag Store opened in Rhinelander in 2018. Store owner Ben Brunell told us their favorite part about being a business in the Rhinelander community is, “Spreading Hodag cheer and joy to Rhinelander and the surrounding area.”
There’s a great selection of items on The Hodag Store website. Check out the items at:
The Hodag Store is located at 538 Lincoln Street in Rhinelander.
The Hodag Storefront

Bio and picture to come!


Café on Main is open for breakfast and lunch Thursday-Sunday. As always, they are offering dine-in and carry-out.
We chatted with restaurant owner Ryan Petrouske about what they love about being a business in the Tomahawk community. Ryan told us, “The community itself. There are so many amazing people we have come to know and appreciate.”
Our staff purchased five $5 gift certificates from Café on Main. The restaurant will be giving these away through their Facebook page! Head on over to their page to find out how you could win a gift certificate:
Café on Main is located at 125 W Wisconsin Ave in Tomahawk.
Cafe on Main restaurant front
At Chuck’s Sport Shop in Tomahawk, you’ll find fishing tackle, live bait, boots, slippers, hunting items, and more.
Chuck and Emmy Grigg have been the owners since 1974. Emmy’s parents actually owned it prior to that, and Emmy has been working in the store since she was 13 years old!
We chatted with Chuck and Emmy about what they love about being a business in Tomahawk. They shared with us, “We enjoy visiting with the many customers (friends) we have made in our 46 years of business.”
Chuck’s is located at 630 N 4th Street in Tomahawk.
Chuck's Sport Shop storefront
Green Hydrangea opened in Tomahawk in 2013. The seasonal shop (open May through December) features re-purposed furniture and other items. Catch a peek of some of their unique items over on their Facebook page:
We visited with shop owner Lisa Schade. When we talked to Lisa about what they love about being a business in Tomahawk, Lisa told us, “The people – being a part of the community, meeting new people, and seeing the residents of Tomahawk.”
Green Hydrangea is located at 2085 Nancy Drive in Tomahawk.
Green hydrangea direction sign
Magic Jo Espresso opened in Tomahawk in 2006. Not only can you get a cup of Joe, but you’ll also find tea, hot chocolate, and even Italian soda and frozen granita on the menu.
We asked owner Peg Gaedtke what it is they love about being a business in the Tomahawk community. Peg simply said, “The people!”
Magic Jo Espresso is located on 4th Street in Tomahawk, just North of Park City Credit Union!
Magic Jo Espresso shop front
At Rita’s Scarlet Garden you’ll find fresh flowers as well as home good. As you can see from the photos, the shop is starting to turn into a winter wonderland.
As a new business in the community, we asked owner Rita Renn what she think about Tomahawk. Rita said, “I love Tomahawk! The people are so kind, caring and friendly. I love it when customers come in and say what a nice little town this is. Proud to be part of downtown Tomahawk and appreciate all the support!”

Rita’s Scarlet Garden currently offers curbside pick-up. They also provide FTD service for out of town fresh floral orders, in addition to local floral orders. You can also support the business by following them on Facebook:
Rita’s Scarlet Garden is located at 121 W Wisconsin Ave in Tomahawk.

Scarlet Garden storefront

Sew Pieceful Quilting opened in December 2009. When asked what they love about being a business in the Tomahawk Community, owner Marie Daigle said, “It is great to be a part of a small town. Fellow business owners are like friends and family.”.
Sew Pieceful is located at 118 W Wisconsin Ave. in Tomahawk.

Sew Pieceful Quilting storefront

The Knot Haus opened in Tomahawk two years ago. 
We stopped by to ask owner Char Andreachi what they love about being a business in the Tomahawk community. Char told us, “I have lived here all my life. Born and raised. I have always been a crafter. Did craft shows for over 40+ years. It is wonderful to have a business to help other crafters with supplies needed and display local artist items!”
In addition to the craft supplies and finished items you’ll find in store, you’ll notice a coat rack out front. Char started the Warm the People coat rack last year. You can donate a clean, working coat and also take what you need. This year they’ll also have hats, mittens, gloves, and scarfs.
The Knot Haus is located at 116 W Wisconsin Ave in Tomahawk.
The Knot Haus storefront
The Tomahawk Community Thrift Shop is a non-profit organization and opened just last year. If you’re looking for clothes, jewelry, games, books, furniture, and more, the Tomahawk Community Thrift Shop is the place to go!
The thrift shop is taking special precautions to keep customers and staff safe. They are sanitizing the donations they receive. There is also hand sanitizer in the store, temperatures are being taken, and masks are required.
When asked what they most love about being a business in the Tomahawk community, manager Sharon Eisenman said, “We have the most friendly, giving community to work with. As a non-profit, we depend on our community for volunteers, sale items, and for shoppers.”
The thrift shop is accepting donations by appointment. If you would like to make a donation, please call the Tomahawk Community Thrift Shop at 715-224-3584 to schedule an appointment.
The Thrift Shop is located at 310 W Wisconsin Ave. in Tomahawk.
Inside Tomahawk Community Thrift Shop
If you’re looking for clothes, shoes, books, and other home items in Tomahawk, check out our next Shop Local spotlight business: Twice As Nice!
We asked owner Rosanne Petrouske what Twice As Nice loves about being a business in Tomahawk. Rosanne said, “Of course it’s the people, whether it’s other business owners, customers, clients, or visitors. We’re a team effort. That’s what kept me in business for over 30 years. 😊
Roseanne said if their hours do not work for your schedule, please give them a call at 715-224-3524 and they’ll try to accommodate you.
Twice as Nice is located at 216 W Wisconsin Ave in Tomahawk.
Twice as Nice storefront
What’s Brewin’? has been in the Tomahawk community for many years, and was purchased by Grey and Kassia Lusty in September of this year.
We stopped to talk with Grey and Kassia about what they love about being a restaurant in the Tomahawk community. They shared with us, “The people and the pride everyone takes in the community! Everyone is so positive and they support each other, the community, and the businesses.”
What’s Brewin’? offers take-out and addition to dine-in. Feeding a group? They also offering catering and delivering.
What’s Brewin’? is located at 16 W Wisconsin Ave in Tomahawk.
What's Brewin' storefront

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