Message from the President

As we take a moment to look back on the successes of 2010, I'm so pleased and proud of our organization. The truth is that despite some of the negativity in our world, we have so many items to be proud of and to celebrate as we ring in the New Year!

Your organization is not only growing, but we are thriving! Growth is at an historic high and more and more people are seeking Park City Credit Union for deposits, checking services, investments, and all types of loan products. This is very exciting and we're thrilled to be your financial partner!

So what's contributing to our strong, rapid growth? Why are so many members turning to Park City Credit Union – especially during these challenging times?

We surveyed our new members, and their decisions to choose Park City were very clear: They're choosing us based on our new and progressive products, our excellent member service and our top-notch, friendly staff.

While we hold true to our vision, it seems that you can't pick up a newspaper, or see an internet headline without reading of bank failures, and the downturn of rates. We're reminded daily of foreclosure problems nationally by institutions that got involved in areas outside of their expertise. This is not the case with Park City. We've held true to our roots and the communities we serve. We're a local financial, making decisions at a local-level, for the good of our local communities. To me, that's a recipe for success!

Yes, there are challenges before us. Just like all of you we need to make good choices. Sometimes there are difficult choices, unfortunately, that require us to look at our entire organization and make some necessary changes so we can continue to be strong in the future.

So what's on the horizon for 2011? Our focus continues on developing strong relationship growth and providing rewards for your solid commitment to Park City Credit Union.

Credit unions are financial cooperatives and just like any cooperative, the more you use your organization the more value you receive. New products and services are coming, new investment options, internet functionality and loan programs.

With your partnership and our commitment with you, our member-owners, I am very excited about the New Year and all the opportunities for 2011.

Happy New Year!

Val Mindak, CEO/President